A ESPERA DO DESTINO E DO FUTURO: Onde é seu lugar?

Na vida nada é coincidência, porque são os hábitos adotados que formam o destino. Isto também acontece com os negócios, quando a prática de copiar é intensa e coloca todos no mesmo mosaico de negócio. Ainda mais agora, momento em que os clientes já sentem a necessidade de diminuir os olhos deixados nas prateleiras. Sendo assim, você não pode fazer o que os outros já estão fazendo, pois o cobertor é curto e muitas pessoas irão ficar ao relento.

Hoje em dia, não adianta bater, pois a porta não abre para aquele que não está com a chave na mão. A realidade mudou e não adianta querer saber fazer de tudo, porque o pior inimigo dos negócios é o improviso, o qual vai sendo estabelecido como alternativa no foco daqueles que alegam saber fazer de tudo.

O que vemos é que, apesar de toda as complexidades em torno do empreendedorismo, a maioria das pessoas ainda pensam que ser flexível e adaptativo é saber fazer de tudo para atrair bons negócios.

Grande parte desses, não consegue se quer, atrair retorno de seus afazeres, porque são muitos os desafios diários para manter um negócio em operação e propor um crescimento. Ainda mais, quando o ambiente está sendo assolado por anormalidade que castra as perspectivas de fertilidade dos negócios. Como o qual estamos atravessando no momento.

Nesse caso, se percebe em tempo, que a esterilidade gerou um esgotamento no volume das atividades habituais e sincronicamente, desmontou as esteiras de negócios existentes. Com isso, inicialmente provocou uma redução considerada na oferta de recursos, principalmente, no que tange matérias primas e insumos importados.

Esse desaquecimento refletiu primeiro nas indústrias e em seguida se instalou nas veias comerciais.  Logo, o mercado ficou drenado e surgiram as vertentes descensionais de estímulos, que provocaram aceleração do desemprego, diminuição do consumo e redução do próprio giro do dinheiro circulante no ambiente.

De modo claro e evidente, para enfrentar essa derrocada financeira, as pessoas começam a pensar em uma forma para amenizar sua situação. Sendo que a maioria resolveu empreender naquilo que mais sabe fazer.

À vista disso, surgiram algumas frentes dominantes para amparar as aspirações, entre elas destacando as dedicações na culinária, moda e a beleza. Com unanimidade, todas pretensões passaram a realizar vendas com auxilio das mídias sociais e receberam um reforço nas entregas através da forma de delivery.

Deste jeito, foi criado uma bolha agregando essas intenções de consumo e todos passam a competir pelo minúsculo circulante, ou seja, pelo troco da padaria.

Comumente, os participantes dessas bolhas se converteram a um mosaico de negócio saturado, onde o sinônimo de superação é saber fazer de tudo para ter flexibilidade. Porém, o resultado foi uma criação de um cunho para competir de forma improvisada.

A característica que sobressai dentro de uma competição improvisada é de aflição. Porque, além de encontrar um universo de concorrentes se aventurando na mesma situação, o retorno quando surge não agrega potencial para indicar posição de vantagem em relação aos demais.

Isto ocorre porque não há um plano padrão diferente do comum para competir. Pois, tudo é improvisado como se o negócio fosse um ensaio de uma peça de teatro. Em razão disso, muitas pessoas levam a vida como uma luta diária de sobrevivência, pois o negócio nunca alavanca.

Até parece que as pessoas nascem fora do seu tempo. Uns seguidores e outros inscultores, os quais abrem caminhos e adotam novas ideias e comportamentos que os credenciam em um estágio superior evolutivo.

Construir uma vida de negócio, exige mais que a audácia de improvisar e fazer o que outros já fazem. Por isto, em tempo difícil, prosperar não é para qualquer um, pois existem mais de mil e uma maneira para as coisas não darem certo.

Para se posicionar em vantagem em relação ao outro é necessário fazer as coisas diferentes, ou seja, aquilo que ninguém está fazendo e que signifique de utilidade de forma complementar para esses que estão criando. Desta forma, haverá maior possibilidade de corrigir o curso de um bom negócio e com isto, deixar de falar que sabe fazer de tudo e só não está ganhando dinheiro.

Não é o momento em ser bom de tudo, mas de escolher um alvo para focar seus esforços, talvez não ser a exclusividade. Mas, ser a melhor opção para os clientes fixar seus olhares e escolher você entre os mirados na vitrine dos negócios.

Para isso acontecer você deve levar em consideração:

  • Em nenhum tempo reme contra a correnteza, mas sim siga o fluxo dos clientes dentro da ordem de consumo.

Comumente, há grande perda de energia ao esforçar na transformação da rede de contatos em caderneta de clientes. Melhor resultado será identificar o volume que cada um de sua rede despende em prol do consumo naquilo que você tem para oferecer. Depois, basta direcionar seu foco ao invés de sair atirando para todos os lados.

  • Age de forma cirúrgica para atingir seus objetivos.

Utilize dados e fatos para se basear a partir de uma visão realista do negócio.  Impressões, intuições e sentimentos não oferecem argumentos para uma decisão.  As esteiras de negócios não existem em todos os lugares e nem estão disponíveis a qualquer momento.

  • Busque o futuro ao invés do destino.

Uma oportunidade sempre surge para aquele que está buscando futuro ao invés de destino. Quando se busca o futuro abraça a essência de aprender novos atalhos e com isso, empenha força, disciplina focadas no objetivo pretendido. Para esses, em algum momento a chave vai surgir e a porta poderá ser aberta.

  • Seja flexível e não genérico sem definição de foco

Para quem tem a chave na mão, não precisa saber fazer de tudo para ser flexível. A capacidade da flexibilidade vai sendo adquirida na medida que o negócio avança, sendo que sua serventia é para ser utilizada quando as ações fogem do planejados e você possui uma posição de vantagem em relação aos demais.

Acredite em você. Competir em forma de mosaico é espelhar naqueles que estão dentro da bolha saturada esperando o destino acontecer.

Nada é coincidência e aceitar o destino é para quem pensa que os clientes ainda deixam seus olhares nas prateleiras, desconhecendo a capacidade do cobertor e desta forma, jamais conseguirão alcançar futuro.

Então, você ainda está procurando um lugar? Essa é a hora para você decidir entre destino ou futuro.

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